Internet Marketing - catch up to catch'em

In 1995, when search engines came into being, only a few thousand websites existed. Today the number of websites are a whopping 190 million sites. In the same period the internet population has grown from 16 million to 1700 million users. Reaching a target audience has always been a challenge for a website; so much that marketing a website is an industry in itself called SEO (Search Engine Optimization). Over the years, SEO investments have progressively seen diminishing returns, as the techniques keep evolving rapidly. Some of the older and prevalant SEO techniques include search keywords, google adwords (paid), meta tags, headings and structure. Cross-links were subsequently added as a paremeter to the search engine algorithms. Blogs and social bookmarking sites such as stumbledupon, digg, reditt and newsvine offered social cross-linking solutions, and became an important internet marketing strategy. Social networking sites Facebook, Twitter, Linkedin have now evolved into major internet marketing platforms. Individuals, companies and websites have created their accounts and pages on these sites and are vying to ride the social graph of their target users on these sites. Facebook, Twitter and other social networking sites have opened up access to their platforms through a programmable API. Facebook connect and Twitter API are the latest techniques being put in practice by marketing pioneers to get visibility for their brands. Needless to say, these techniques continue to evolve, thereby keeping internet marketers on their toes in the game of catching up. This blog will offer technical insights into some of the latest solutions on brand/website marketing. Thanks Sanjeev Kumar CEO / CTO, Corners. Note: We have used these methods to grow the user base of Corners to more than 3 Million users. We too are in this game of catching up with the ever changing technology landscape.