Social CRM - Plausible Solution Model

Social CRM, per Paul Greenberg definition, is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.

While a great deal of work is in progress in identifying the business models and architecture artifacts for Social CRM, I present a plausible concept diagram, from a technology solution perspective.

The proposed model builds on existing traditional CRM solutions, and leverages "Corners Social Platform" for interfacing with all popular social networks and smart devices. Corners supports build once, and deploy anywhere (on any social network, device) paradigm. More than 1500 popular widgets / applications, built on Corners platform, are live on Facebook, Orkut, MySpace, Hi5 (and other social networks).